It used to be that blogs were a fun way for people to share their opinions or experiences about a wide-range of topics on the Internet. For example, stay-at-home moms would share their trials and tribulations, offer tidbits of advice, or recommend activities with other stay-at-home parents and caregivers of children. Or pet owners would provide training, grooming, and feeding tips with fellow dog and cat owners. The same was true for seamstresses, Fire Island Rentals, Caterers Long Island, DIYers, and virtually any other layperson (you get the idea).
While blogs are still used as forum-like platforms that people use to share their experiences and insights, today, they have become a vital tool for business owners. As professionals started to realize the advantages that using blogs can offer for their businesses. In fact, some of the most influential businesses now have blogs attached to their websites and are garnering unprecedented success because of them.
Whether you’re a plumber, an electrician, a freelance writer – or you have Fire Island House Rentals – if you haven’t started a blog yet, you really need to think about jumping on the blogging bandwagon. With a blog, you can expand your reach, gain a competitive edge, and significantly boost your overall success.
If you’re still on the fence, here’s a look at some very compelling reasons why should seriously consider starting a blog for your business.
Establishes Your Authority
Thanks to the World Wide Web, consumers can find out information about virtually anything that they are interested in, and even purchase products or book services right from the comfort of their own couches. But unfortunately, given the fact that there are so many businesses in the same industry, it’s hard to stand out from the crowd. So, how do you attract the attention of would-be customers when you’re just a small fish swimming amongst a giant school in a massive ocean? You establish your authority! And a blog is an outstanding way to do just that.
Through a blog, you can provide your targeted audience with the information that they are looking for, such as valuable information, tips for using the products that you sell, how the services you offer can drastically improve the life of your readers, and so on. Sharing well-written, highly informative, and engaging blog posts will prove that you are truly an authority in your field.
Boosts Your Search Engine Rankings
How awesome would it be if your website was among one of the first that showed up when people searched Google, Yahoo, Bing, or any other search engine for something that they need and you offer? Well, with a blog, that is a very real possibility because blogging can enhance your SEO efforts.
When Google, Bing, AOL, Yahoo and all other search engines crawl your site, they’re looking for new content. After they review your website, the search engines rank and place it within their SERP (search engine results page) according to its relevance. Search engines aren’t going to review your site again unless they see that it has new content, which means that the ranking of your site will drop as competitive websites continue to post fresh content. This is exactly why having a blog is so important. The more updated and interesting information you share on your blog, the more frequently the search engines will review your site. The more informative and relevant the information you share is, the higher your ranking will be.
Social media marketing is another powerful way to boost your exposure and improve your success. When you write a new blog post, you post it to your website and share it to your social media profiles (if you don’t have social media for your business yet, you really need to jump on that bandwagon, too!). As your followers read your posts on Facebook, for example, they can share, like, and comment. The more your posts are shared and interacted with, the more your business will be exposed to others.
Blogging is one of the most affordable marketing tools out there. You can create your own content or hire a professional writer to draft posts for a small fee, and you can have posts written about virtually anything. For instance, posts can be used to introduce new products or services that you are offering, to promote special events that you are hosting, to announce new business hours, or to showcase a new store that you are opening.
Compared to the cost of other forms of marketing, blogging is one of the most cost-effective options out there.